Privacy Policy for Chalk Performance Training

Last Updated: July 17, 2026
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1. Introduction

Chalk Performance Training ("we," "us," "our," or "the Gym") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, sign up for our email newsletter, or purchase gym memberships through our platform.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

Sign up for our email newsletter via Mailchimp
Purchase a gym membership through Wodify.com
Contact us through our website
Participate in promotions or events

This information may include:

Name and contact information (email address, phone number, mailing address)
Payment information (processed securely through Wodify)
Date of birth and gender (for membership accounts)
Health and fitness information you choose to provide (e.g., injury history, fitness goals)
Any other information you voluntarily provide

2.2 Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect certain information about your device and browsing activities, including:

IP address and browser type
Operating system and device information
Pages viewed and time spent on pages
Referral source and exit pages
Clicks and interactions with website elements

3. How We Use Your Information

We use the information we collect to:

Operate and maintain our website and gym services
Process membership transactions and manage your account through Wodify
Send email communications about promotions, events, and gym updates (when you opt in via Mailchimp)
Analyze website usage to improve user experience and content
Monitor and prevent fraud and enhance website security
Comply with legal obligations and enforce our terms of service
Personalize your experience and deliver relevant content and offers

4. Third-Party Services and Tracking Technologies

We use several third-party services to help us operate our website, analyze usage, and deliver personalized content. Below is information about each service and how they collect and use your data.

4.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), to analyze how visitors use our website. Google Analytics uses cookies and similar technologies to collect information about your use of our site, including your IP address, pages visited, time spent on pages, and referral source.

This information is used to compile reports on website activity and to help us improve our site and services. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.

Opt-out: You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies in your browser or by downloading and installing the Google Analytics Opt-out Browser Add-on.

Privacy Policy: For more information, please visit Google's Privacy & Terms.

4.2 Facebook Pixel

We use Facebook Pixel, a tracking tool provided by Meta Platforms, Inc. ("Facebook"), to measure the effectiveness of our advertising and to deliver relevant ads to you on Facebook and Instagram.

Facebook Pixel collects information about your browsing activities on our website, including pages viewed and actions taken (such as signing up for emails or purchasing memberships). This information is used to create custom audiences for advertising and to track conversions from our ad campaigns.

Opt-out: You can opt out of Facebook's collection and use of information for ad personalization by visiting Facebook's Ad Preferences or the Digital Advertising Alliance's opt-out page.

Privacy Policy: For more information, please visit Facebook's Data Policy.

4.3 Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services.^[1]

Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.^[1]

Opt-out: You can learn more about how Microsoft collects and uses your data by visiting the Microsoft Privacy Statement. You may also manage your cookie preferences through your browser settings.

Privacy Policy: For more information about Microsoft Clarity's data practices, visit Microsoft's Privacy Statement.

4.4 Mailchimp

We use Mailchimp, a marketing automation platform provided by The Rocket Science Group LLC d/b/a Mailchimp (an Intuit company), to manage our email newsletter and send promotional communications.^[2][3]

When you sign up for our email list, your name, email address, and any other information you provide will be stored on Mailchimp's servers. Mailchimp uses this information to deliver emails on our behalf and to provide us with analytics about email performance (such as open rates and click-through rates).^[4]

Mailchimp may also use cookies and similar technologies to track email interactions and website visits from email recipients.^[3]

Opt-out: You can unsubscribe from our email list at any time by clicking the "unsubscribe" link at the bottom of any email we send. You can also manage your subscription preferences through the link provided in our emails.^[5]

Privacy Policy: For more information, please visit Mailchimp's Global Privacy Statement and Mailchimp's Cookie Statement.

4.5 Wodify

We use Wodify, a gym management platform provided by Wodify Technologies, LLC, to process gym membership purchases and manage member accounts.^[6]

When you purchase a membership or sign up for gym services through Wodify, your personal information (including name, contact information, payment details, and fitness-related information) will be collected and processed by Wodify on our behalf.^[6]

Wodify acts as a data processor for your information, meaning we (Chalk Performance Training) are the data controller and determine how your information is used. Wodify processes your information solely to provide membership management services in accordance with our written contract.^[6]

Opt-out: You can manage your membership preferences, access your personal information, or request deletion by contacting us directly or through your Wodify member portal.^[6]

Privacy Policy: For more information, please visit Wodify's Privacy Policy.

5. Cookies and Tracking Technologies

We and our third-party partners use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activities. These technologies help us:

Remember your preferences and settings
Analyze how you use our website
Deliver personalized content and advertising
Monitor website performance and security

Types of cookies we use:

Strictly necessary cookies: Required for the website to function properly
Analytics cookies: Help us understand how visitors use our website
Advertising cookies: Used to deliver relevant ads and measure ad performance
Functionality cookies: Remember your choices and preferences

Managing cookies: You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling cookies may limit your ability to use certain features of our website.

6. How We Share Your Information

We may share your information with the following third parties:

Service providers: Third-party vendors who perform services on our behalf (e.g., hosting, payment processing, email delivery, analytics)
Wodify: For membership management and payment processing
Mailchimp: For email newsletter delivery and analytics
Advertising partners: Google, Facebook, and Microsoft for advertising and analytics purposes
Legal authorities: When required by law or to protect our rights, property, or safety

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, access controls, and secure data storage practices.

However, please be aware that no method of data transmission or storage is 100% secure. We cannot guarantee the absolute security of your information.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When your information is no longer needed, we will securely delete or anonymize it.

For membership accounts, we retain your information for the duration of your membership and for a reasonable period thereafter to comply with legal and business requirements.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal exceptions)
Opt-out: Opt out of receiving marketing communications or certain types of data collection
Data portability: Request transfer of your data to another service provider

To exercise these rights, please contact us at the email address provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Chalk Performance Training
Email: costamesa@chalkperformancetraining.com
Phone: +1 949-691-4144
Address: 121 E 18th St.
Costa Mesa, CA 92627
United States

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